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ACADEMIC AND PROFESSIONAL BACKGROUND

Chrissy has an in depth background of B2B and B2C social media and digital marketing as well as first class honours Bachelors degree in Business & Marketing. Full transparency through a complete timeline of work/studies/publications can be seen below!

SOCIAL MEDIA MANAGER
B2C RETAIL

2022-2022

  • Head of social strategy and social implementation globally for the Screen with Envy brand.

  • Managing all social programmes for sponsorships including Love Island 2022.

  • Lead for commercial partnerships including O2, WKD, Boots, Emmi and more.

  • Team manager of a small social media team.

  • Lead for all social reporting and social growth management.

  • Lead for social strategic data & reporting structures including UTM parameter structures and all CRM campaign funnel reporting.

  • Lead and manager for SWE's global influencer programme and partnerships with macro, micro and nano influencers.

SOCIAL MEDIA & PR MANAGER 
B2B SAAS TECH

2021-2022

  • Solely responsible for the social media strategy creation and implementation globally.

  • Managing all social platforms including paid and organic campaigns and monitoring all performance and KPIs. Since joining Ve and implementing the social programming engagement organically has increased by over 800%, social conversion attributions has increased over 200% and sessions via social referral increased by over 150%.

  • Creating all social assets including video, single image, carousels, PDFs and GIFs.

  • Campaign analytical programming and reporting back to senior management on performance, targets and goals.

  • PR management and working closely with our PR agency to create new research, enter awards including collaborating with customers for co-award entries and all external press releases.

  • Implementing, running and managing the employee advocacy programme to enhance internal employee engagement on social channels and training internal employees on the importance of social media and their involvement.

  • Managing, running and executing all Google AdWords campaigns.

GLOBAL DIGITAL MEDIA SPECIALIST
B2B SAAS TECH

2019-2021

  • Creating, managing and executing the global and regional social media strategy – since implementation there was a 543% conversion increase YoY 2020-2019 and a QoQ 22% conversion increase in 2021 with a funnel conversion rate of 32% from social advertisements.

  • Collaborating with the website manager on SEO practices for improving website ranking globally and regionally.

  • Managing global and regional campaigns including creating engagement programmes and digital dashboards for performance monitoring,automation and optimisation.

  • Campaign analytical programming including Pardot UTM creations, salesforce campaign creation and management, engagement studio

    programming and salesforce result dashboards.

  • Detailed campaign advertisement targeting and re-targeting to nurture prospects or retarget non responders.

  • Creative aspects of creating campaign copy and banners for all global/corporate campaigns.

  • Direct management experience through managing the social media intern and overlooking their responsibilities, timelines, projects and results.

DIGITAL MEDIA SPECIALIST
B2B SALES

2019-2019

  • Assisting sales teams with specialist knowledge of digital advertising methods.

  • Provided profitable digital marketing strategies and campaigns for clients.

  • Developed and provided all campaign reports to customers during and post campaign and optimised campaigns accordingly.

  • Increased customer social media advertising results by over 1500%.

SOCIAL & CONTENT MANAGER
B2C AGENCY

2017-2019

  • Drove profitable digital campaigns for clients in an array of industries by maintaining, running and managing all online campaigns and executing thorough budgeting. Drive strategic planning through meticulous reporting and recommendations based on results.

  • Develop and implement strategic models to address the digital requirements of each client.

  • Increased automotive client sales by 85 cars per week and increasing their online brand engagement by 195%.

  • Reaching over 1 million engaged users from detailed audience targeting for food client over 6 months.

  • Provided detailed website audits with SEO recommendations and detailed keyword research for clients to improve their websites. Automotive

    client website saw an increase of 65% of overall users and an increase of traffic by 538% and conversions by 628% from digital campaigns specifically.

Research Paper Published 2017
The impact of user-generated content vs brand-generated content on perceptions of a brand.

SOCIAL & EVENTS COORDINATOR
B2B SAAS TECH

2015-2017

  • Drove profitable events for digital start-ups promoting IBM technologies to benefit their business.

  • Managed global and UK events for digital technologies, including competitions, workshops, networking events. This included promoting

    through social media marketing, creating marketing collateral, managing and running the events.

  • Grew the Innovation Centre social pages by over 2000%.

  • Provided post event social marketing reports.

First Class Business Joint Honours Bachelors Degree in Business Management & Marketing - Nottingham Trent University 

A Levels in Statistical & Decision Mathematics, Photography & Economics.

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